New Product Innovation Marketing Plan

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product market that interests you, and come up with a new product for that market. Select a market that you know something about so that you will have the most domain specific knowledge. Be sure to include the following steps:

Describe the current product market. This includes the nature of the product, the target markets, competitors, and their product lines.

Your problem definition is to come up with a valuable new product for your product/market (See the slide on types of new products).

Go through the Product Innovation Slides, and use the 6 ideation techniques to come up with at 6-10 new product ideas.

Evaluate the ideas, select the best one, and justify your choice.

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Flesh out your new product idea, including target market, benefits and features, etc. Explain why you think this idea is likely to be a commercial success.

I would like to develop a new design for stereo headphones that are corded but designed to offer the ultimate freedom of movement so users can be active while listening to music. There are currently a variety of different headphones available today, both corded and cordless. The cordless headphones offer freedom of movement; however the sound quality that these produce is inferior and often subject to a lost connection or static.….....

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