New Technology Offered by a Term Paper

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The Porter Model forces companies to align all available resources in terms of pricing strategies, product strategies, and their own R&D strategies to counter competitors, leading to a more effective marketing strategy than if just a single, isolated tactic was used. The bottom line from Porter's standpoint is that technology alone is not as major of a competitive threat by itself; it does however become a major threat when part of a broader competitive strategy (Porter, 2008).

Conclusion

When a competitor offers a new technology, it's important to evaluate how it either supports or detracts from their existing strengths and weaknesses, and what it means within the broader industry.

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Responding to a competitor's introduction of a new technology requires a highly coordinated set of strategies that take into account product, pricing, distribution, and branding to underscore competitive parity or advantage despite a new technology being introduced.

Reference:

Porter, M. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review: Special HBS Centennial Issue, 86(1), 78-93. Retrieved March 4, 2008, from….....

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