Nicholas Graham's Place. What Types Case Study

Open, View, and/or
Download this Document

Total Length: 648 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

However, there are also many market competitors who create colorful and inexpensive underwear with product logos. That is why Joe Boxer has made such an effort to distinguish itself through clever 'experiential' marketing techniques.

Question 3: What other strategies would be important to a company such as Joe Boxer?

Joe Boxer must define some clear market segments, and create clearer and more targeted marketing campaigns. For example, one distinct consumer demand segment is that of male college students. Promoting Joe Boxer dorm room furniture, creating arrangements with universities to create Joe Boxer school paraphernalia (such as sports sweatshirts), Joe Boxer coffee travel mugs with university Joe Boxer logos, and Joe Boxer co-branded university shower caddies are all possible items to sell to this demographic. This could be called the 'Joe U' line and would tap into school pride as well as affection for the brand.

Another possible arena for expansion is that of the underwear-specific line, which currently focuses on Joe Boxer's core demographic of young men. This line should be expanded to include a wider array of underwear and sleepwear for women, including a Jane Boxer line with more feminine designs, such as pink smiley faces with lips and eyelashes.

Stuck Writing Your "Nicholas Graham's Place. What Types" Case Study?

View All Our Example Nicholas Graham's Place. What Types Case Study

Have A Custom Example Essay Written

To address the buying habits of twenty-somethings, Joe Boxer could extend its social media outreach, offering free products to review to influential bloggers; expanding the offerings of its website to include message boards for wearers to 'connect' and talk about the product; and offer contests and promotions to website users.

Finally, there could be a line of Joe Boxer clothing for children, spanning everything from sleepwear to toys to t-shirts. This clothing should be 'cuter' and could even introduce new, animal characters to attract the attention and begging power of children. Joe Boxer could enter into marketing agreements with Toys R Us or other toy stores to market….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Nicholas Graham's Place What Types" (2010, March 20) Retrieved July 1, 2025, from
https://www.aceyourpaper.com/essays/nicholas-graham-place-types-13062

Latest MLA Format (8th edition)

Copy Reference
"Nicholas Graham's Place What Types" 20 March 2010. Web.1 July. 2025. <
https://www.aceyourpaper.com/essays/nicholas-graham-place-types-13062>

Latest Chicago Format (16th edition)

Copy Reference
"Nicholas Graham's Place What Types", 20 March 2010, Accessed.1 July. 2025,
https://www.aceyourpaper.com/essays/nicholas-graham-place-types-13062
   

Open, View, and/or
Download this Document
order custom essay example