Total Length: 2164 words ( 7 double-spaced pages)
Total Sources: 4
Page 1 of 7
Kreng, V. B., & Wang, B. J. (2013). An innovation diffusion of successive generations by system dynamics—An empirical study of Nike Golf Company. Technological Forecasting and Social Change, 80(1), 77-87.
Watson, G. F., Worm, S., Palmatier, R. W., & Ganesan, S. (2015). The evolution of marketing channels: trends and research directions. Journal of Retailing, 91(4), 546-568.
Zentes, J., Morschett, D., Schramm-Klein H. (2016). Strategic Retail Management: Text and International Cases. New York NY: Springer
Latest APA Format (6th edition)
"Understanding Nikes Marketing Channels" (2017, October 24) Retrieved September 17, 2019, from
Latest MLA Format (8th edition)
"Understanding Nikes Marketing Channels" 24 October 2017. Web.17 September. 2019. <
Latest Chicago Format (16th edition)
"Understanding Nikes Marketing Channels", 24 October 2017, Accessed.17 September. 2019,