Total Length: 2164 words ( 7 double-spaced pages)
Total Sources: 4
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Stuck Writing Your "Understanding Nikes Marketing Channels" Essay?
Kreng, V. B., & Wang, B. J. (2013). An innovation diffusion of successive generations by system dynamics—An empirical study of Nike Golf Company. Technological Forecasting and Social Change, 80(1), 77-87.
Watson, G. F., Worm, S., Palmatier, R. W., & Ganesan, S. (2015). The evolution of marketing channels: trends and research directions. Journal of Retailing, 91(4), 546-568.
Zentes, J., Morschett, D., Schramm-Klein H. (2016). Strategic Retail Management: Text and International Cases. New York NY: Springer