Nike's Marketing Strategy Nike, the Thesis

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(1998). "The Trouble with Nike" Motley Fool. Retrieved November 17, 2008 at http://www.fool.com/Features/1998/sp980324TroubleWithNike.htm

Parker, Mark. (2006). "Nike's Strategy for Winning the Footwear Game" Nike F1Q Conference Call Transcript retrieved November 17, 2008 at http://seekingalpha.com/article/17559-nike-s-strategy-for-winning-the-footwear-game

Corporate author, Nike. (2008). "Company Overview" Nikebiz.com. Retrieved November 17, 2008 at http://www.nikebiz.com/company_overview/

Cox, Beth. (1999). "Nike Decides to Just Do it on the Web" InternetNews.com Retrieved November 17, 2008 at http://www.internetnews.com/ec-news/article.php/67101

Barron, Kelly. (1996). "Nike to Enter Premium Sunglass Market" Orange County Register. Retrieved November 17, 2008 at http://findarticles.com/p/articles/mi_hb5553/is_199610/ai_n22323618?tag=content;col1

No author. (2007). "No Boys Allowed: Will Gender Segmentation be Nike's Winning Strategy?" Seeking Alpha. Retrieved November 17, 2008 at http://seekingalpha.com/article/31899-no-boys-allowed-will-gender-segmentation-be-nike-s-winning-strategy

Roll, Martin. (2008) "Branding and Celebrity Endorsements" Venture Republic. Retrieved November 17, 2008 at http://www.venturerepublic.com/resources/Branding_celebrities_brand_endorsements_brand_leadership.asp

Doyle, Nelson. (2007). "The World's Most Recognizable Symbols and Trademarks" Bizcovering. Retrieved November 17, 2008 at http://www.bizcovering.com/Marketing-and-Advertising/the-Worlds-Most-Recognizable-Symbols-and-Trademarks.52644

Rayport, Jeffrey (1996). "The Virus of Marketing" Fast Company. Retrieved November 17, 2008 at http://www.fastcompany.com/magazine/06/virus.html

Boggan, Steve. (2001). "Nike Admits to Mistakes over Child Labor." The Independent. Retrieved November 17, 2008 at http://www.

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commondreams.org/headlines01/1020-01.htm

Corporate author, Nike. (2008). "Company Overview" Nikebiz.com.

Nike 2008 Annual Report.

Barron, Kelly. (1996). "Nike to Enter Premium Sunglass Market" Orange County Register.

No author. (2007). "No Boys Allowed: Will Gender Segmentation be Nike's Winning Strategy?" Seeking Alpha.

Parker, Mark. (2006). "Nike's Strategy for Winning the Footwear Game" Nike F1Q Conference Call

Nike 2008 Annual Report

Parker, Mark. (2006). "Nike's Strategy for Winning the Footwear Game" Nike F1Q Conference Call

Surowiecki, Jim. (1998). "The Trouble with Nike" Motley Fool.

Roll, Martin. (2008) "Branding and Celebrity Endorsements" Venture Republic.

Lowthian, Michaela. (1999). "Marketing Muscle." Willamette Week.

Doyle, Nelson. (2007). "The World's Most Recognizable Symbols and Trademarks" Bizcovering.

Rayport, Jeffrey (1996). "The Virus of Marketing" Fast Company.

Nike 2008 Annual Report

Surowiecki, Jim. (1998). "The Trouble with Nike" Motley Fool.

Boggan, Steve. (2001). "Nike Admits to Mistakes over Child Labor." The Independent.....

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