Nivea Case Study Describe What Case Study

Open, View, and/or
Download this Document

Total Length: 1709 words ( 6 double-spaced pages)

Total Sources: 1+

Page 1 of 6

As Nivea is going after a highly differentiation, high value market position with NIVEA VISAGE Young, the pricing increase is an excellent strategy to support positioning and increase profits as well.

A third very strong factor is the use of high street retailers in the selling strategy, by offering samples through these locations. Visiting a high street retailer can be a sensory-filled experience with all the smells and sounds of the high-end beauty counters there. Having NIVEO VISAGE Young in that setting further strengthens the aspirational selling and positioning message the product is attempting to convey. Further, the high street distribution also adds to the prestige of the product line as well.

In summary, the product changes the company makes communicate they are serious about their commitment to being who they say they are in all other channels.

Stuck Writing Your "Nivea Case Study Describe What" Case Study?

View All Our Example Nivea Case Study Describe What Case Study

Have A Custom Example Essay Written

In addition, the focus on eco-friendly and sustainability messaging with product formula changes, along with the use of social networks to connect with young women create a strong execution consistency across the product line. All of these factors come together in high street stores where the experience of sampling the facial products becomes very aspirational for a young….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Nivea Case Study Describe What" (2010, October 26) Retrieved May 14, 2024, from
https://www.aceyourpaper.com/essays/nivea-case-study-describe-7392

Latest MLA Format (8th edition)

Copy Reference
"Nivea Case Study Describe What" 26 October 2010. Web.14 May. 2024. <
https://www.aceyourpaper.com/essays/nivea-case-study-describe-7392>

Latest Chicago Format (16th edition)

Copy Reference
"Nivea Case Study Describe What", 26 October 2010, Accessed.14 May. 2024,
https://www.aceyourpaper.com/essays/nivea-case-study-describe-7392
   

Open, View, and/or
Download this Document
order custom essay example