Nokia Give an Example From Research Proposal

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Do you think Nokia's strategy to enter the content area is more successful than the mobile operator Vodaphone's $38 billion attempt to enter the content area? Why or why not. Explain using information from the case or your own research.

Nokia will be more successful than Vodaphone because its senior management realizes that for any content management strategy to be effective there must be an open architecture and revenue sharing with services partners to be effective. One of the key concepts of the Ovi service is to create and support an open architecture that allows services providers to customize the experience and share in revenues (Economist, 2008). As a result, Nokia has been successful in attracting British-based telecom services provider Orange to use the Ovi portal as part of a revenue-sharing arrangement.

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Nokia apparently has seen that the "walled garden" strategy does not work and has gone to a more open architecture as a result. The biggest gamble of all for Nokia with Ovi is creating an applications store, a concept the company has been promoting for over a year. This is a huge gamble for the company, as Apple has perfected this technology with their iPhone/iTunes App Store, and learned many valuable lessons regarding scalability of online stores for content. This will be a crucible for Nokia to pass through in the attainment of their strategic objectives to capitalize on convergence......

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