Norton Life Cycle the Product Research Paper

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The strategy would prove successful in assisting the rapid proliferation of the Norton Antivirus packages. Accordingly, Wikipedia (2010) reports that "Norton AntiVirus and Norton Internet Security, a related product, held a 61% U.S. retail market share for security suites as of the first half of 2007." (Wikipedia, 1) In addition to casting a dominant shadow over its sector of the technology industry, this would make Symantec a leading developer of antivirus technologies.

Maturity:

The maturation of Norton Antivirus is marked both by the annual or multi-annual release of newer or more refined versions of its software. A constant research and development phase is required so that Norton can remain abreast of advances amongst hackers and developers of malware, spyware and viruses.

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This is demonstrated by continual re-release of the Norton packages. According to available research, "Existing users of the 2006, 2007, 2008 and 2009 versions can upgrade to the latest 2010 version without buying a new subscription. Upgrading will preserve the number of days left on a user's subscription." (Wikipedia, 1)

Decline:

Norton continues to dominate its market, though competitors have threatened its position as a result of greater affordability or a resistance developed over a sense that more refined antivirus programs are available. Accordingly, one complaint against Norton has been its tendency to slow processing speed for some systems. As a result, some users have moved over to competitors such as CA, Trend Micro and Kaspersky.....

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