NY Yankees Good for Baseball Research Proposal

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Third, the New York Yankees consistently sell out every away game they play, regardless of the city they are visiting (Gordon, 2003). For smaller market teams this translates into a minimum of an additional $200,000 or more in ticket sales for every single game the Yankees play in their city. When the Anaheim Angels of Los Angeles play the New York Yankees at home, there are over 45,000 tickets sold per game, which is a sell-out, at a minimum price of $5 each, not counting concessions or higher-priced tickets taken into account.

The Many New York Yankee Critics

Despite these many contributions the New York Yankees make to the sport of baseball globally, there are those that counter their management is myopic and can't see beyond any given season (Troutman, 1991). The approach that the Steinbrenner's used for getting former manager Joe Torre to resign, offering him 60% of his salary for a single year contract further angered those that do not like the Yankees to begin with as well. The owners' approach to management is considered by many to be autocratic and lacking in consideration.

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The Steinbrenners counter that baseball is a business and it is best to have ones' true intentions known.

Second, the arrogance that the New York Yankees and their blatant attempts to do what many call "buy a World Series" through very high salaries has not been effective in the last few years (Hyman, 2005). This move to "buy" a World Series as detractors say ironically shows how difficult it is for any team to dominate the sport, increasing its allure as well. The bottom line is that a World Series cannot be bought; it is earned by having the right players who compliment each others' strengths on the field and off. The Yankees organizations' history proves this point clearly.

Summary

For all the criticisms and complaints of the approaches and practices the New York Yankees take to create a winning baseball club every season, there are those longer-lasting and lasting contributions they make to the game and its brand globally as well. No one can question their performance as a brand, selling out every away game for the last few seasons and their contribution to advancing.....

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