Nypro the Internal Market for Case Study

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This is using Nypro's competitive advantage to extend its lead over its competitors, rather than to provide those competitors with an opportunity to gain technological advantage over Nypro, which is what the other two options would allow for.

It is recommended therefore that Nypro purchase 2-3 of the NovaPlast machines for each plant. There does not appear to be any doubts with respect to the merits of the machine. This strategy would allow the different Nypro plants to innovate with respect to using the machine, which would create a large set of best practices for the different plants to copy from each other, strengthening the organization as a whole far more than the other two options would allow for, and cutting off Nypro's competition in the process.
The other options seem to be based on the idea that NovaPlast's usefulness is unknown, which does not appear to be the situation at present. If Lankton has no doubt about NovaPlast, he should roll it out immediately across the company and put Nypro back on a high-growth innovation cycle.

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