Online Social Networking in Comparing Essay

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The motivations of those using LinkedIn are to find a better career and grow their circle of influence throughout the industry of which they are a part. On Facebook, the same goal may be present, yet it is more likely to be connecting with long-lost friends and also bragging about only the most glamorous parts of one's life (Ledbetter, Mazer, DeGroot, Meyer, Mao, Swafford, 2011). Facebook tends to bring out the worst in people, namely arrogance, pride and the tendency to flirt with long-lost girlfriends and boyfriends, no wonder it has been a catalyst of divorces recently (Ledbetter, Mazer, DeGroot, Meyer, Mao, Swafford, 2011). It is considered cheating if one flirts and entices another on a social network, just as it would be if it happened in person as well. The flipside of this is that Facebook has brought together friends and family who have not seen each other in decades.

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Finally, gender and sexual orientation has a major implication on the motivations of those on social networks. Women tend to want to collaborate and be collegial, connect with friend and have fun, as evidenced by their gender dominating social media in general (Ford, Lim, 2011). Men see social networks, specifically Facebook, as a means to have an alter ego and be single and for many, claim to be much younger than they are (Ledbetter, Mazer, DeGroot, Meyer, Mao, Swafford, 2011)......

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