Operational Plan for Recreational Water Facility Capstone Project

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Game Plan

The Recreational Water Facility in consideration will be physically located East Downtime. This is deemed an effective position as it is not only easily accessible to the target market, but also due to the fact that it is in a central position within the expanse. The facility will largely thrive owing to the different cutting-edge and appealing amenities that will be offered to the general public. The operational strategy of the recreational water facility will include the following amenities for the members and also general clients.

Leisure lap pool

Pool w/Juice Bar

Kids Area

Water Fitness Class

Obstacle Course

Nutrition Store

The success of the operational plan of the facility will be measured in different manners. To start with, the facility will consider the remarks and comments given by the consumers on the surveys piloted. In addition, the facility will frequently set different goals and objectives purposed to increase the effectiveness and productivity of the business. Some of the objectives include: number of monthly memberships, social media engagement, surveys and also the provision of the latest programs and equipment.

The Overall Goals of the Operational Plan

The operational plan of the Indoor Recreational Water Facility will encompass four objectives in general.

i. Monthly Consumer Memberships

The business of the company thrives on the number of members that join the facility. The aspiration of the business is to increase the number of its members. In particular, the operational objective of the facility is to attain 34 memberships every single month. The main aim is to have 70% of lifetime membership and the other 30% for normal subscription for the monthly memberships. The increase in the number of member subscription for the facility implies an increase in the revenue generated every year or fiscal period.

ii. Offer Feedback Survey to Allow Us to Improve

The facility will conduct frequent surveys from the consumers and general public to ascertain the different areas in which the business can improve. Consumer and employee satisfaction is at the heart of the organization's business activities. The facility will focus on constructing and piloting consumer and employee satisfaction surveys to attain insight on the positives and the negatives of how the facility can improve in general. This will be done using different metrics such as employee turnover, consumer repurchases and feedbacks (Morgan and Summers, 2005).

iii. Social Media Elements

The advancement of technology has caused social media to become an imperative part of any business in the contemporary. Not only has social media become a platform to promote a business, but can also be employed as a metric to measure the level of performance and also the amount of following from the general public. The facility will employ social media for marketing and promoting the business. A Facebook page, Instagram Page and Twitter handle for the facility will be created for promotional purposes. Instagram will be used to share the pictures of the facility while Facebook will not only display photos, but also show upcoming events and for promotion. The Twitter handle will be beneficial in promoting the different events held within the facility and also sharing daily health tips to the followers (Patel, 2015).

Distribution of Products and Services

The recreational facility will offer and distribute two distinctive product offerings to the consumers and general public.

1. Water Fitness Class

The water fitness program is purposed to cause the body to move and pump the heart, devoid of placing any additional strain on the joints of the body. This program will be available for both the young and the old. In addition, there will be beginner level, intermediate level and advance level classes for members who sign up. This will include the following different programs.

i. Yoga on stand up paddle boards

This program purposes to introduce the clients to a distinctive yoga experience while at the same time enjoying the grandeur of floating on water. This will not only reinvigorate the consumers, but also help them in becoming calm and healthier.

ii. Aqua Zumba

This program will be purposed to provide Zumba fitness in the swimming pool. This is not only a fun, but also revitalizing dance program for aqua fitness. This will enable the members to attain a workout devoid of stressing the back and joints, but at the same time, will increase the flexibility of muscles and mobility of body joints (IDEA Health and Fitness, 2001).

2. Obstacle Course

This program will include a sequence of challenging physical obstacles within the pool that the members will have to navigate in a timed process.

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The program will be available for members from the age of 15 years old. This program will be participated by individuals or by teams.

Specific Operational Strategies and Competitive Advantage

The Recreational Water Facility also has distinctive operational strategies, which are purposed to generate a competitive advantage against the rival facilities in the market place. These include the following:

i. High Quality Product and Services

The facility plans on offering the highest quality level to its consumers in terms of the products and services offered. The facility will focus on incessantly enhancing its quality level to increase its consumer base and attain a competitive edge over other facilities. By developing quality product and services offered within the facility, this specific operational strategy will bring about the potential to increase membership and participation in a range of competitive classes. In addition, the facility will ensure that this level of quality is provided at the lowest cost. This in turn will increase the amount of revenue generated.

ii. Pricing and Better Service

The facility will offer competitive and economical services to the consumers. For instance, by subscribing for a life membership, the consumers will be given discounts such as 10% off for a family member. These enticing and competitive prices are purposed to appeal to prospective clients and increase the number of members. In addition, the facility has the operational strategy of providing better services to the consumers. This encompasses timely and satisfactory services provided to the consumers (Torkildsen, 2011).

iii. Offer the Latest Equipment and Programs

One of the significant elements in the success of a sports facility lies in the product and services offered by the organization. The strategic objective of the recreational facility to attain a great level of success will be offering the latest equipment and programs. The facility will be keen on ensuring that any upgrades and new features are incorporated into the equipment and programs department. For instance, acoustic equipment, spa treatments are some of the programs and equipment that will be integrated into the product offerings (Torkildsen, 2011).

A Plan to Measure/Track the Effectiveness of Your Operational Plan

i. Feedback Surveys

The positive and negative comments attained from the facility's consumers through the feedback surveys conducted will also serve as a metric for tracking effectiveness. Positive remarks will be indicative of an effectual operational plan, whereas negative remarks from the consumers will be indicative of ineffectiveness of the plan and the need for improvement and changes.

ii. Social Media Engagement Metrics

One other way of measuring and tracking the effectiveness and productivity of the operational plan will be through the use of social media engagement metrics. The facility will measure this through different ways, such as the number of followers, the audience growth rate, likes, comments and shares per post. These metrics are significant in building the brand of the facility and the product and services offered to the prevailing markets and also generating new ones (Patel, 2015).

Timeline

The following timeline is purposed to underline the different activities to be undertaken by the facility prior to its official launch and also the dates or period in which they ought to be implemented.

Timeline

Activity To Be Undertaken

January -- March 2016

Obtaining the facility at East Downtown locality. Designing the facility with respect to painting and necessary repairs if need be.

April -- June 2016

The purchase of different equipment required for the product offering programs. This will also include the different equipment for administration of the facility such as computers.

Monday October 31st -- Tuesday 1st November

The creation of the facility's Facebook page with the preparation of the images and facility events and product offerings

Wednesday November 2nd -- Thursday November 3rd

The creation of the facility's Twitter handle with the preparation of the images and facility events and product offerings

Friday 4th November

The creation of the facility's Instagram page with the preparation of the images and facility events and product offerings

November 5th 2016

The official opening of the Recreational Water Facility. The facility will be unveiled to the public with the subscription of the different memberships and offerings being open to the public.

November 6th 2016 onwards

Images of the facility's opening posted on social media for the promotion and marketing to the general public

November 6th 2016 onwards

Social media engagement with the prevailing and prospective clients to increase the number of followers and the consumer base.….....

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