Opportunities and Threats That Panera SWOT

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Weaknesses

High levels of selling, general and administrative expenses - Despite the meteoric revenue growth as is shown in Appendix A, there continues to be the weakness of having high levels of SG&A expenses. For example, the company has at times experienced over 19% growth in these expenses, as was the case between 2000 and 2003.

A lack of variety and reason to eat other meals besides breakfast at Panera Bread outlets - This is a major weakness and one the company is looking for resolve, as internally there are discussions today of moving into thin-crust pizzas based on their bread expertise, and also opening up a larger dinner menu.

Concentration in specific markets to the exclusion of others - Today Panera Bread is concentrated in several larger cities, and needs to break out into other smaller metro areas and look to diffuse economic risk by being in as many other economic zones of the nation as possible.

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Opportunities

Moving into other meal options - With 75% of American families not knowing what they will have for dinner at 4:30pm any evening, Panera Bread has the potential to move into offering dinner meals. The discussions within the company center on a thin-crust pizza they are tentatively calling Crispani, the company is moving through test markets of this concept today and hopes to generate greater customer in-store sales as a result. Panera Bread is predicting that Crispani will generate a higher.....

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