Organizational Behavior -- Charles Schwab Research Paper

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These VPs and directors are different than mutual fund managers, as the latter are more focused on how to create more effective funds to manage. The lifecycles of a successful mutual find, 401K or Keogh plan is often indefinite.

How different Issues for Product Development are applied in the organization?

There are the external market issues that Schwab must content with when defining a new financial product or service, while also taking into account the internal strengths and key success factors inside the company. VPs and directors of product management are responsible for ensuring new financial services and products stay aligned to internal Schwab requirements while also breaking new ground from a market development standpoint (Palmer, 2010). Creating new services at Schwab is one that also requires planning for ROI and other measures of financial performance, often with a clear definition of who the target markets are and what their per capita income levels are amount of risk they are willing to take, and investment goals.

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New product development is more of a process for aligning financial services to key members of a customer segment than it is about just crunching numbers in a financial model (Fletcher-MacDonald, 1998). In conclusion, Schwab's product and services strategy is only limited by the availability of internal processes and systems within the company cable of supporting transactions and reporting for customer and business accounts. This aspect of Schwab's product lifecycles explains why product managers need to have extensive information systems expertise to do well (Prasso, 2011)......

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