Outstanding Features That Makes a Research Proposal

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Not only will we be able to explore general conceptions about global branding, we will then be able to directly compare it to conceptions of green branding. This can then have implications on the direction companies should take within the context of an environmentally friendly global marketplace.

Adamson, Allen. (2007). Brand against global warming. Landor. Retrieved March 1, 2009 at http://www.landor.com/index.cfm?do=thinking.article&storyid=536&bhcp=1.

Arapurakal, Ravi. (2009). How to build a global brand. Ezine Articles. Retrieved February 28, 2009 at http://ezinearticles.com/?How-to-Build-a-Global-Brand&id=374101.

Berner, Robert & Kiley, David. (2005). Global brands" Business Week / Interbrand rank the companies that best built their images -- and made them stick. Business Week. Retrieved March 1, 2009 at http://www.businessweek.com/magazine/content/05_31/b3945098.htm.

Blinn, Tom. (1999). Creating a global brand. Expanding the Boundaries of Self-Medication in a Global Context. Retrieved February 28, 2009 at http://www.aesgp.be/Berlin1999/12Blinnformat.pdf.

Bowman, Jo. (2008). Climate change: green branding-cashing in on the eco-market. Wipo Magazine. Retrieved March 1, 2009 at http://www.

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wipo.int/wipo_magazine/en/2008/02/article_0003.html.

Delaney, Laurel. (2002). Tame the beast: build a living global brand. Marketing Profs. Retrieved March marketingprofs.com/2/delany7.asp?part=2.

Holt, Douglas B.; Quelch, John a.; & Taylor, Earl L. (2004). How consumers value global brands. Harvard Business School. Retrieved March 1, 2009 at http://hbswk.hbs.edu/item/4377.html.

Panda, Taphan K. (2006). Taking a brand global. Indian Institute of Management, Kozhikode. Retrieved March brandchannel.com/images/papers/240_Global_Culture.pdf.

Podder, Ray & Bergvall, James. (2004). Global brand culture. Cocos Brand Concept. Retrieved March brandchannel.com/images/papers/240_Global_Culture.pdf.

Quelch, John. (2007). How to build a global brand. Harvard Business Publishing. Retrieved Febraury 27, 2009 at http://discussionleader.hbsp.com/quelch/2007/10/how_to_build_a_global_brand.html......

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