Overstock.com Vs. Amazon.com Case Study

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Stock Analysis

The author of this report is asked to cast an analytical eye towards Ovestock.com and how it markets its goods. Specifically, the author of this report is to answer three basic questions. First, it will be explained what Overstock's corporate level strategies are. Second, it will be identified what generic Porter strategy that the company follows. Lastly, it will be asked whether the company's generic strategies and marketing actions are in line with the Porter approach they have selected. While Overstock may blend in with other online giants like Wayfair and Amazon to some, it is clear that they have their own way of marketing and setting themselves apart and they do so using both price competitiveness and differentiation.

Analysis

The genetic Porter strategies focus on two major things and those are price competitiveness and differentiation. Indeed, the corporate level strategies of Overstock fit into both of those general realms in one form or another.

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The Porter framework uses a four square, with the squares arranged two by two, arrangement with cost leadership, cost focus, differentiation focus and differentiation in general being the four different options. Of the four, it is clear that differentiation is what they are after as what they do with cost is not their primary focus but is certainly on their radar. The reason cost is not the focus is that other online giants like Amazon and Wayfair operate much the same way with little to no-cost shipping and an online-only presence like both of those two. Differentiation is clearly their method of operations for a couple of reasons. First, they do commercials on television which is something Wayfair does very little and Amazon never does. Second, they do not require a Prime-style membership to get free shipping.….....

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