Owner of the Small Art Essay

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Total Length: 1791 words ( 6 double-spaced pages)

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The web server software provides log files, which constantly monitors the site and stores statistics such as the IP address of visitors and the pathnames of files that visitor's request.

Every time the server serves a file, it records a 'hit' in the log file with that file's pathname. These sites, however, do not necessarily reflect the number of visitors to the site. It is simply a measure of how many files a visitor accesses. 'Impressions' are a record of page views. There are certain products that once installed can help the owner gauge the amount of hits and impression on her site, APS Sitetrack, for instance, lets her track how customers enter, move through, and leave your site

Backlinks are a tool that help her determine how well she's reaching her intended customer base. Search engines can check backlinks.

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Other software tools can informally verify the site's activity. One such option is called AdServer (www.netgravity.com) or starNine (www.starnine.com) that performs site track monitoring.

Finally, customers can be profiled via the use of cookies i.e. bits of software that a server stores within a user's browser. This software investigates the clients finding out how they use the site and all sorts of things about them.

Together, this would help the owner track her customers, as well as customer flow and the monthly surge to her site......

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