Panera Bread Research Paper

Total Length: 392 words ( 1 double-spaced pages)

Total Sources: 3

Panera Bread

Product Life Cycle

There are various phases generally attributed to any product's lifecycle (Gorchel, 2010). There four phases of the product lifecycle are introduction, growth, maturity, and decline. These phases are necessary to understand in order to manage a product life from its beginning to end. This model could be best applied to the industry niche that Panera operates in rather than anyone of their products. Panera's niche is something of a hybrid between different restaurant service models.

Traditionally, the restaurant industry has consisted of two main sectors: full-service restaurants and fast-food restaurants. The fast-food sector typically serves foods such as hamburgers, chicken, sandwiches, pizza, Mexican dishes, and breakfast and snack items which can often be purchased through a drive through window.
However a new niche is developing that offers food quickly in a sit down style environment. This industry niche is often referred to as fast casual and organizations, such as Panera Bread, have picked up on the trend and have brought the trend to the mainstream franchise market. This industry is most likely still in the growth phase as more and more consumers become familiar with the business model.

Market Segmentation

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new development was called fast casual and was largely developed by companies like Panera Breads and other companies that also used a similar model. These companies focused on serving high quality foods, but they did so in a manner that was also fast, convenient, and without the full level of service that was found at the traditional style of restaurant. One of the primary differences in the two categories is that fast-food only offer limited menus and do not provide table service. These restaurants typically have a limited menu, compared to traditional restaurants, so that they can be more efficient and focus on… Continue Reading...

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