Panera Innovation a Panera for Term Paper

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2007). By identifying the demand for quickly available meals that were both more diverse and healthier than those offered by established fast food chains, the owners of the baking company that would be Panera showed early on their ability to innovate with the times, and in moving from simply baking to providing finished food products to consumers the company has been able to achieve an astounding amount of growth and profit generation (Hitt et al. 2007). In the period from 2007 to 2009, which essentially covers the deepest part (if not the entirety) of the global recession, Panera grew from eight hundred locations to almost thirteen hundred locations based on its continued ability to innovate and adjust to its market as this market changes (Hitt et al. 2007; McKee 2009).

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Panera's innovations and its logistics and supply chain management are also a huge part of Panera's success, and in fact the human processes that the company uses to achieve its streamlined and highly efficient distribution is considered a proprietary innovation by company officials (Hitt et al. 2007).

Ultimately, Panera is a successful company because it delivers a product that customers want in a reliable and affordable manner. This is the essential key to success in any sales endeavor. Panera's ability to innovate as a company and offer diverse products and product changes, however, and to innovate in the methods of its delivery of these products, is a major reason behind the company's success......

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