Perceptions of the Youth Regarding Branded Sportswear Research Proposal

Open, View, and/or
Download this Document

Total Length: 911 words ( 3 double-spaced pages)

Total Sources: 2

Page 1 of 3

perceptions of the youth regarding branded sportswear in a developed and developing country. Specifically, the countries to be investigated will include the United States and Kenya. To make such a comparative investigation, a significant amount of qualitative data will have to be collected and analyzed. According to Shank (p. 140), this is one of the most important components of study, since data tends to be the foundation of research findings. Hence the quality of the data will necessarily also dictate the quality of the findings and the usefulness of the study for interested parties in the future. Specifically, the study can have implications for marketing professionals within sportswear companies, as well as for those who used on a freelance basis by sportswear companies in either country. Further implications could be important for sportwear manufacturers and sellers who attempt to make an entry from either Keny or the United States to the other market. An in-depth understanding of the target market is essential to make a success of such entry. Hence, the study results could provide important information in either case.

Shank (p. 140) notes that the concept of "metaphor" can play a valuabel role in qualitative research. Since qualitative research is the fundamental search for meaning and meaningful connections, metaphor can offer a way to provide an explanation of the found realities revealed by the research.

Stuck Writing Your "Perceptions of the Youth Regarding Branded Sportswear" Research Proposal?

View All Our Example Perceptions of the Youth Regarding Branded Sportswear Research Proposal

Have A Custom Example Essay Written



What this means for the specific study in question is that the researcher will need to approach participants in terms of the meanings that they attach to the world around them. Branded sportswear, for example, may mean something in Kenya and something different in the United States. Each group of youthful persons will attach a specific meaning to the phenomenon being investigated, which is branded sportswear. For the American youth, for example, the status attached to branded sportswear may be more important than the quality, comfort, or price associated with them. For a Kenyan youth, on the other hand, comfort may be the key factor that overrides image or pricing. This could also be investigated among different demographics of wealth. A person who is relatively challenged in terms of disposable income, for example, may invest in branded sportswear for its uplifting image, which would override the other factors. Peer pressure could also be found to play an important role in the metaphoric meaning associated with branded sportswear.

For marketers, on the other hand, the way in which metaphoric images are used to market sportswear will be more important, in terms of how these can be used to associate certain desire factors to the brands themselves. The use of celebrities to promote sports brands could be important in this regard. Again, these can have different metaphorical meanings.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Perceptions Of The Youth Regarding Branded Sportswear" (2014, February 18) Retrieved June 5, 2026, from
https://www.aceyourpaper.com/essays/perceptions-youth-regarding-branded-sportswear-183089

Latest MLA Format (8th edition)

Copy Reference
"Perceptions Of The Youth Regarding Branded Sportswear" 18 February 2014. Web.5 June. 2026. <
https://www.aceyourpaper.com/essays/perceptions-youth-regarding-branded-sportswear-183089>

Latest Chicago Format (16th edition)

Copy Reference
"Perceptions Of The Youth Regarding Branded Sportswear", 18 February 2014, Accessed.5 June. 2026,
https://www.aceyourpaper.com/essays/perceptions-youth-regarding-branded-sportswear-183089
   

Open, View, and/or
Download this Document
order custom essay example