Personal Ads Placed on the Data Analysis Chapter

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, 2010). This statement, though not explanatory, probably suggests some negative history with African-American men or a positive history with white males and provides information about her beyond mere physical desire. In fact, when reading her ad, she appears to have a jaded view about relationships. She makes it clear that she is only interested in a long-term relationship. She cautions respondents not to respond to her in overtly sexual ways prior to getting to know her, even going so far as to tell them not to send photos of their penises to her. Until reading her ad, the author had not even considered that a person would respond to a personal ad by sending a picture of his penis. The entire attitude of the ad conveys a wariness that may be the advertiser's attempt to invoke the "hard to get" effect (Kassin et al., 2010)

The final ad was a male seeking a female. Interestingly enough, of the three ads, the male poster was the only one who did not seek any specific characteristics in potential partner, other than that she be female. He took a different approach and, instead of describing what he wanted in a partner or in a relationship, he described himself. He seems interested in self-disclosure to let potential partners know who he is (Kassin et al., 2010).

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He appears to believe that by letting potential partners know who he is, he is more likely to find a partner with similar likes and interests.

Examining all three of the ads, it becomes clear that, at least based on these ads, some of the conceptions about gender differences may be unfounded. In the woman seeking a man ad, the poster had a negative attitude about hurried sexuality, suggesting that she had previously experienced pressure from males to enter into casual sexual relationships, which would support the theory that men are more interested in frequent, casual sexual encounters than women (Kassin et al., 2010). However, of the three ads, the only one that did not mention sex at all was the man's ad; he did not seem to place a priority on finding a sexual partner but in detailing his likes in a way that suggests he was looking for something more. In addition, the most overtly sexual ad was the woman seeking a woman ad, where the poster made it clear that sexuality was a desired part of the relationship. These three ads fail to support the theory in the book that men are more likely than women to emphasize the sexual component of the relationship......

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