Personal Shopper When the Customer Essay

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This database is matched with an actual swatch system that subscribers to our service have access to, allowing them to receive in the mail a swatch of fabrics if they are contemplating a purchase. This will help our company save money by reducing the number of returns, while stimulating sales due to confidence in the quality of the swatches and their being used as a marketing technique.

The personal shopper website will also have some social media functions and social media platform integration. Users can buy gifts for their friends who are registered on the website, for once being able to buy outfits that fit the recipient rather than taking a guess as to sizing. Similarly, users can create and continually maintain a fashion wish list. There will be a computerized team of assistants to guide users toward fashions that look good on them. If we can partner with a television show like What Not to Wear, then we can have a celebrity do the voice and persona for the fashion advisers.

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These advisers take into account the measurements that were input, as well as hair and skin color. They can then make personalized recommendations for cuts that flatter every figure and colors that enhance every skin tone. The fashion advisers are programmed to make specific recommendations for the user based also on age, geographic location, and other demographic information. For example, we may have luxury clothes for the Muslim women's market that will be targeted to that demographic, as well as beach clothes for people who live in Miami or Rio.

Each day, the website is updated as new merchandise arrives. The registered users do not have to sift through each and every piece. Rather, preferences are input immediately and updated regularly. A 60-year-old woman will not be receiving a suggestion to wear skinny jeans any more than a 21-year-old man will be receiving a suggestion to buy….....

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