Personal Statement Confident and Effective Term Paper

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Target has shown a unique ability to brand itself as an upscale discount store. I believe the knowledge I gained from my experience at this corporation will be an asset to my fellow students in class discussion. Graduate study in communications management will provide me with the necessary intellectual and analytical tools to capitalize upon my experience that I learned at Target, hopefully taking some of my experiences at that successful enterprise and putting them to good use in other venues.

After completing my major in Marketing Communications at my university I worked for Sears as a Merchandise Analyst. This deployed both my communications and analytical abilities. Although the Sears Corporation has been less successful as of late in the marketplace than Target, I believe I functioned as an asset for the organization in the immediate locality I served. The experience I gained was invaluable in terms of understanding what products were desirable to certain consumers and at certain product venues, and was a study in contrast given that Sears is such an old American corporation, and Target is such a new 'success story.

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' Comparing Sears with Target was interesting and informative, and I look forward to attending school, and putting both of my comparative experiences at Sears and at Target into proper perspective.

My current occupation is as a Branch Account Manager for Terminix. This has given me insight into the different functions different managerial roles can deploy in service-oriented venues like Terminix as well as in product-oriented venues like Sears and Target. Communications, once again, is key to succeeding in organizations that target the home, consumer needs in the home, and what a consumer envisions to be an ideal home -- connections between my current and previous various ventures in management that I seek to explore further in my graduate business schooling, before I once again enter the workforce......

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"Personal Statement Confident And Effective" (2005, September 04) Retrieved May 18, 2024, from
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