Pizza Hut New Menu Marketing Article Review

Open, View, and/or
Download this Document

Total Length: 623 words ( 2 double-spaced pages)

Total Sources: 1

Page 1 of 2

Current Event

The marketing mix contains four elements -- product, price, promotion and place. Thus, a key element in attracting customers is the product. Managers must frequently evaluate the mix of products that they offer their customers. Sometimes, new products are a means to recapture the attention of former customers who may have lost interest in a business. Other times, new products reflect a pattern of modernization at the business, a response to a changing environment. There is little doubt, however, that managers at major corporations take their product decisions seriously.

Pizza Hut has a test kitchen dedicated to creating and trying out new recipes. For the manager, the decision is which product to proceed with. They use a number of techniques, including their own taste tests, measures of economics like how much a certain pizza costs to make, or if it requires any extra effort to produce. In other instances, they will just use a test market or a focus group to provide feedback that is used to help determine which speculative new products make it to market.

Pizza Hut is currently in the test-marketing phase with 11 new flavors. These range from curry flavor to honey sriracha to barbeque sauce, a panoply of unique flavors that are taking the company away from traditional pizza flavors but are more in line with the offerings of competitors (Alesci, 2014).

Stuck Writing Your "Pizza Hut New Menu Marketing" Article Review?

View All Our Example Pizza Hut New Menu Marketing Article Review

Have A Custom Example Essay Written



The company's move to experimentation highlights how managers need to pay attention to the competitive landscape, and craft responses when there are new threats. The pizza industry is saturated, so many new competitors are seeking to differentiate themselves with unique flavor offerings -- things that customers can gravitate to but that they will not be able to get anywhere else. With that in mind, Pizza Hut is experimenting with things like asiago cheese, spinach and Peruvian cherry peppers. They are working a new menu that will be launched shortly with some fanfare.

The changes in the external environment have driven Pizza Hut to make this decision to modernize its menu, and to respond to the changing needs of its target market, which today has been raised on exotic, international flavors and thinks nothing of mixing food concepts. There is a sense within the company that the menu overhaul is a massive project -- it has taken over a year thus far -- and that there is a lot at stake because….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Pizza Hut New Menu Marketing" (2014, December 04) Retrieved May 16, 2024, from
https://www.aceyourpaper.com/essays/pizza-hut-new-menu-marketing-2154417

Latest MLA Format (8th edition)

Copy Reference
"Pizza Hut New Menu Marketing" 04 December 2014. Web.16 May. 2024. <
https://www.aceyourpaper.com/essays/pizza-hut-new-menu-marketing-2154417>

Latest Chicago Format (16th edition)

Copy Reference
"Pizza Hut New Menu Marketing", 04 December 2014, Accessed.16 May. 2024,
https://www.aceyourpaper.com/essays/pizza-hut-new-menu-marketing-2154417
   

Open, View, and/or
Download this Document
order custom essay example