Sexism in Advertising Media
for the camera, to Victoria’s Secret’s models like Chrissy Teigen undergoing both plastic surgery and photoshopping (because stripping down to her underwear doesn’t do enough to convey the right body image) for the company’s lingerie ads, women are routinely objectified for the “male gaze,” as Laura Mulvey put it (Turow, 2009, p. 195). While sexism can take many forms—such as the stereotype of women as homemakers ever ready to please their husbands that was promoted in mid-20th century advertisements—in advertising today, sexism is most readily displayed by way of objectification, as seen in Go Daddy ads, Victoria’s Secrtet ads, beer commercials, and… Continue Reading...
