PR Strategy of Microsoft Inc. Term Paper

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Halo 2 was a newsmaker as it is an exclusive game for the Xbox and can be played over its online gaming network. Microsoft's PR reminded everyone of that fact. They also let the whole world know that around 1.5 million copies of Halo 2 were already pre-ordered. The launch was very successful as Halo 2 sold more than 3 million copies within the first weekend.

Damage control is another part of PR. When Microsoft faced anti-trust allegations they initiated a major letter writing campaign to save their image from being defaced. They asked their customers to write letters to the editors send letters to their congressmen and do whatever they could to protect its good name. An important PR move is to make sure that the organization supports the right political party.

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Microsoft used to be a big supporter of the Democratic Party in the past. However it abandoned its support of the Democratic Party after the anti-trust case was leveled against it by the Clinton justice department. They switched their allegiance to the Republican Party during the 2000 elections. Microsoft managed to get through the anti-trust allegations after the republicans swept to power.

Conclusion

It is crucial for a company to have a good PR with the public. Microsoft has demonstrated that it can use PR Tools to its advantage. Charity drives, press releases, sponsoring big events, massive promotions, damage control tactics, and supporting political figures has been a great PR strategy. These are methods….....

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