President's Report of 2010-2011 Effective Term Paper

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This information is delivered throughout the report, as there is a student or alumni that is highlighted within the description of almost every strategic goal. The first is a recent graduate, Charlotte Shannon. Shannon is used as an example of how Santa Clara's academic and social programs excel and provide great experience for students, but also a great impact on the community as well. She is used as an example to show just how many opportunities students at Santa Clara have in order to grow as an individual and to increase their capabilities for impacting the world around them. The delivery of this information is far from dry. Labeled as "Charlotte Shannon's Santa Clara Journey," there is a candid picture of her to make her more relatable to the readers. Then, a very visually stunning timeline is presented in order to track her journey and her success thanks in part to her work with Santa Clara University. This type of personal introductions is then repeated throughout the report, as the reader is introduced to people like Jake David, an alumni who has been making a huge impact in the Los Angeles County Medical Center. Each of these introductions is personal and highlights a very relatable and fun looking individual who has succeeded because of their work. Although Charlotte Shannon's is the largest and most visually stimulating, it was a good strategy to keep with the theme of this personal experience telling throughout the rest of the text.

Finally, the third piece of information that is delivered successfully with great use of both visual and textual elements is the blending of religious themes and more modern secular themes.

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The blending of the two is not often seen, as most schools would take either a religious tone or one of being a more global modern university. It would seem strange to put the two themes on the same page and have them work. Yet, as the school is a Jesuit University, it wants to retain the past that made it as successful as it is today. Part of that is to successfully bring the past in synergy with the future. That is exactly what the 2010-2011 report has done. The pages are a blend of both. Some pages, like the one where Jake David is introduced, are a pure mix of the two. On this page, half is devoted to a global sense while the other half features a Jesuit priest working with students. This successfully represents the underlying textual themes in a visual way and shows the reader that the past can be effectively brought into this strange and uncertain future in a globalized world. The report is allowed to highlight the 160 years of success the University has achieved without making it look outdated and out of touch with the new….....

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