Pricing Decisions Coca Cola Product
products at a higher or lower price, reliant on what they purpose to accomplish. A key benefit of this approach is that it evades price competition that may be detrimental to the company (Paul, 2008). In this case, the pricing approach selected for the Coca-Cola 20 fl oz bottle is the market-based approach. Explain the rationale behind choosing the pricing approach The rationale for setting this pricing approach is associated to the fact that Coca Cola Company makes use of market situation to price its different product items in order to meet the competition and contenders against major players such as Pepsi and Dr. Pepper. Therefore, the company values and sets prices… Continue Reading...