Price Discrimination Against "Early Adopters" When Technology Essay

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PRICE DISCRIMINATION AGAINST "EARLY ADOPTERS"

When technology product manufacturers release a new product that has been heavily pre-promoted, they know that it will be in the highest demand immediately after its initial release, or even before, as thousands of eager consumers camp outside of retail outlets hoping to be among the first to acquire the latest innovation in digital cameras, cell phones, or other digital equipment. This high demand allows manufacturers to set prices artificially high based on the cache of being the first to own a high-profile product. In most instances, the same products drop substantially in price very shortly thereafter.

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A particularly good example was the 2007 debut of the Apple iPhone at a retail price of $599 (Dalrymple, 2007). Barely two months later, Apple reduced its price to $399, prompting bitter complaints from many consumers who paid the higher price after waiting outside Apple stores, in many cases, overnight, just for the privilege of being the first wave of consumers to purchase the product. Consumers could have anticipated that price reduction based on the earlier example of the iPod which debuted at $399 only….....

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Latest APA Format (6th edition)

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"Price Discrimination Against Early Adopters When Technology" (2011, January 28) Retrieved June 6, 2026, from
https://www.aceyourpaper.com/essays/price-discrimination-against-early-adopters-49546

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"Price Discrimination Against Early Adopters When Technology" 28 January 2011. Web.6 June. 2026. <
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Latest Chicago Format (16th edition)

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"Price Discrimination Against Early Adopters When Technology", 28 January 2011, Accessed.6 June. 2026,
https://www.aceyourpaper.com/essays/price-discrimination-against-early-adopters-49546
   

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