Pricing Employee Empowerment Is a Research Paper

Open, View, and/or
Download this Document

Total Length: 580 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

The penetration pricing strategy is intended to be temporary, such that once the desired market effect has occurred -- the penetration has been made -- the price is then put to a more "normal" price.

An example of this in recent news is the introduction by Burger King of BK Smooth Roast Coffee. This new blend of coffee was developed to make Burger King more competitive in the fast food breakfast business, where it trails the market leaders badly. The new blend was offered with an introductory price of 25 cents (QSR Web.com, 2013). The objective of this pricing strategy was twofold. The first objective was penetration -- to get people to try the coffee in the hopes of winning over some converts.

Stuck Writing Your "Pricing Employee Empowerment Is A" Research Paper?

View All Our Example Pricing Employee Empowerment Is a Research Paper

Have A Custom Example Essay Written

Ideally, the customer would come in daily during the promotion because this is the cheapest coffee around, and develop a habit.

The other objective is to bring people into the restaurant, where they would likely buy other items as well. So the pricing strategy was part penetration pricing for the new coffee and part loss leader for the breakfast business. If successful, Burger King would eventually raise the price of the coffee, having increased its market share with thousands of new habitual coffee drinkers visiting its restaurants.

Works.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Pricing Employee Empowerment Is A" (2013, March 10) Retrieved May 21, 2025, from
https://www.aceyourpaper.com/essays/pricing-employee-empowerment-86565

Latest MLA Format (8th edition)

Copy Reference
"Pricing Employee Empowerment Is A" 10 March 2013. Web.21 May. 2025. <
https://www.aceyourpaper.com/essays/pricing-employee-empowerment-86565>

Latest Chicago Format (16th edition)

Copy Reference
"Pricing Employee Empowerment Is A", 10 March 2013, Accessed.21 May. 2025,
https://www.aceyourpaper.com/essays/pricing-employee-empowerment-86565
   

Open, View, and/or
Download this Document
order custom essay example