Proactive Medicare Enterprise (HK) Limited: Term Paper

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, plots a strategy of growth.

While the case study shows blue-sky levels of growth, in reality the consortium of companies must carefully navigate the many stipulations of the Chinese government, while at the same time staying focused on the most attractive part of the market, those families in the top 15% of per capita incomes living predominantly in coastal regions. That is the target market. As can be seen from the analysis for this case study, it is foolish to consider the insurance programs in China as a revenue source; they are best practices in bureaucracy. The better approach is to become the premier provider of birthing and medical facilities for the most affluent families, with in-home birthing possible as well. Using this strategy they can get distanced from the ethical issues of Chinese birth quotas and the draconian nature of Chinese policy on controlling population growth.

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The bottom line is that the future is far less certain and rosy as the members of the consortia of companies see; it is full of risks and this group of companies must focus on being in compliance with yet free of the potentially constricting nature of Chinese healthcare policies.

Appendix a: The Impact of Birth Policies in China.....

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