Problems of Big Data at Target Essay

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Target's Data Breach affected over 80 million customers (Bayuk, 2010). However, it is probable that more people might have been affected. Certain client information, besides the payment card data was stolen during the breach. The company has confirmed that information regarding customers was taken from systems beyond point of sale. This means that customers who made online purchase or those who emailed the company were affected. In this case, the points of sale systems used by customers to swipe their credit cards are linked to the company's network, like everything else. However, the existing evidence is based on correlational expert reports. It does not show the opportunities enabling hackers to compromise people via point of sale machines and connect to the company network. These customers will now receive emails that resemble a lot like emails from Target Company or emails from bank that will ask customers to key in their log in credentials such as passwords. No study has ever assigned students to research how such sites could possibly be from the attackers who stole the email addresses (Bayuk, 2010).

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While the woes facing Target might have extended to its financial results, few scholars have examined the number of shoppers visiting the stores after the revelation of the breach. It is not surprising that students might unravel how Target has been enticing wary customers to visit its stores by offering discounts on several occasions. However, the most recent estimates indicate that the damage to customer loyalty has been revealed in the declining sales figures. The company is worried that revenue for the next quarter is expected to decline significantly because sales had become weaker than expected after the theft. This offers an opportunity for students to reveal stakeholders' frustration at the company's poor response to the data breach (Tehan, 2008).

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This article offers ideas and provocations that trigger debates about issues relating to Big Data. These aspects include interplay of technology, culture, and….....

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