Problems With a Telephone Survey Essay

Open, View, and/or
Download this Document

Total Length: 934 words ( 3 double-spaced pages)

Total Sources: 2

Page 1 of 3

modal time for dropouts in live surveys either short or long is the half-point mark in the survey, the researcher needs to get to the most crucial information needed early in the survey (Cape, 2010). Choosing crucial information depends on the focus of the researcher (except for demographic information, see below). Moreover, the questionnaire is a bit cumbersome and will require quite a bit of training before interviewers can use it effectively (especially sections like section F). Perhaps it would be better to put in more guidelines, simplify some content, and make it a bit more user friendly. The fewer experimenter errors one makes the lower the bias and the better the reliability (and hence validity) of the measure (Bradburn, Sudman, & Wansink, 2004; Kalton & Schuman, 1982). Some of the issues with specific sections are discussed next.

Question A4 asks about reading within the past week, whereas other questions in the section ask about more typical behavior patterns over time. For purposes of validity it is best to keep questions measuring similar parameters consistent with regards to how often they are performed (Bradburn et al., 2004). Moreover, the optimal recall length participants have for ingrained behaviors such as reading the paper or watching the news is longer and more reliable than it is for other behaviors, so questions of this nature can be more general (Clarke, Fiebig, & Gerdtham, 2008).

Stuck Writing Your "Problems With a Telephone Survey" Essay?

View All Our Example Problems With a Telephone Survey Essay

Have A Custom Example Essay Written



In section B. The researcher uses a dichotomous opinion variable which could yield more information at a higher level of measurement (Bradburn et al., 2004). This can be problematic for later analysis with other variables that appear at the ordinal or interval level. While classic findings suggest no significant changes the internal consistency of a scale may result from this type of change (e.g., Matell & Jacoby, 1971), these changes do yield more information and it is best to remain as consistent as possible (Bradburn et al., 2004). If the variable will be used as a dichotomous independent variable it is better to measure it on an ordinal/interval scale for consistency and dichotomize later for analysis (Bradburn et al., 2004).

Section D. asks if the respondent or anyone in the household belongs to a particular group. If the researcher wants to know who actually belongs to the group in question this cannot be ascertained. Perhaps specifying who belongs to the group would be useful for later analysis….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Problems With A Telephone Survey" (2015, June 21) Retrieved June 5, 2026, from
https://www.aceyourpaper.com/essays/problems-telephone-survey-2151549

Latest MLA Format (8th edition)

Copy Reference
"Problems With A Telephone Survey" 21 June 2015. Web.5 June. 2026. <
https://www.aceyourpaper.com/essays/problems-telephone-survey-2151549>

Latest Chicago Format (16th edition)

Copy Reference
"Problems With A Telephone Survey", 21 June 2015, Accessed.5 June. 2026,
https://www.aceyourpaper.com/essays/problems-telephone-survey-2151549
   

Open, View, and/or
Download this Document
order custom essay example