Describe the problem your innovation targets. What is the scope of the problem and which stakeholders, both within the organization and without, does it impact?
The organization that I work in is Dana Incorporated. Dana is a global leader in the supply of significantly engineered drivetrain, sealing, in addition to thermal-management technologies that augment the efficacy and performance of vehicles with conventional and powertrains using alternative energy. The auto industry has had a past account of innovation and a great deal of turbulence. However, the level of innovation in the contemporary is unmatched. Brand reputation together with high product quality continues to be significant but have lost their gleam as consumer selling points. Notably, at the present moment, technology innovation and transparent cost of ownership have swiftly shifted to the top of what consumers desire and demand from a vehicle (Gnamm, Kalmbach, and Burgin, 2018).
By analyzing the internal processes and strategies of the organization the scope of the problem for the company is the need for reinvention. At the present moment, consumers are in constant search of vehicles that have been built using lighter, formidable and at the same time sustainable and eco-friendly parts. Furthermore, such products should be able to be reused. In fact, this is the inclination towards the forthcoming periods. Dana problem lacks the internal processes that create such products at the present moment. This impacts both internal and external stakeholders. Internally, the employees of the company still have to deal with the creation of heavy car parts, which can be tedious and tiresome. In addition, the employees should be involved in the decision-making process of creating more inventive products for the organization. In addition, the executives of the company will be impacted by the new innovation. Externally, the vendors or business partners and the consumers are the stakeholders largely impacted by this particular problem.
Describe your innovation and explain how it addresses the problem. How will it meet the needs of the organization and all stakeholders involved?
The innovation suggested is the creation of car parts that are considerably lighter in weight. This innovation is expected to substantially decrease the weight of the vehicle in overall, augmenting the aerodynamics of the vehicle and facilitating the enhancement in the general performance of the car. What is more, this innovation will make a significant change in that it will enhance efficiency in fuel and diminishing the amount of carbon emissions into the air. The different ways in which the company will be able to accomplish this is through the utilization of advanced multi-materials in the internal parts of the car.
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This innovation will be able to meet the needs of the organization and all the stakeholders involved. To begin with, the employees will be able to delve into more innovative product designs and create significantly lighter and easy to work with car parts. An example of the creation of lighter parts can be in the manufacturing of clutches that are used in vehicles. Dana can incorporate the new product inventions and designs by having double clutch transmissions. The main advantage of this is that it will be possible to diminish the amount of carbon dioxide emissions being released by the vehicle by a significant amount. What is more, the design will comprise of a lesser number of components compared to rival products, which makes it lighter and more reliable. The executives of the company will also incur less expense within the organization. The product innovation will not only generate cost effectiveness into the supply chain but at the same time the reusability of the innovation implies that there will be the ability to save up on costs. Secondly, the vendors and the consumers will also be impacted. To begin with, the vendors that purchase car parts from Dana for assembling vehicles will experience a greater demand because of the creation of vehicles that are considerably lighter and more eco-friendly. The consumers as a whole will be impacted because they will be purchasing and driving vehicles that do not pollute the environment and are more sustainable (Cordera et al., 2018).
How does the innovation contribute to the organization’s competitive advantage?
The innovation will make a significant contribution to the competitive advantage….....
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