Product Design Is Applied in Research Paper

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The use of forecasting and supply chain management techniques is also pervasive throughout Dell's product life cycle planning programs (Fields, 2006).

How different Issues for Product Development are applied in the organization?

Dell is best known for its innovation of the direct sales model and rapid pace of innovation in the build-to-order sales model of personal computers, peripherals and entire networks (Salvador, de Holan, Piller, 2009). The build-to-order selling strategy which has successfully differentiated Dell for decades places tight tolerances for delivery and quality on its supply chain partners (Gunasekaran, Ngai, 2005). For the build-to-order model to be profitable, Dell has to take all variation or potential for disruption out of this strategy, starting with product development.

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The prioritization on creating product configurations that can quickly be componentized with parts transferrable across multiple product lines is also a high priority within Dell (Gunasekaran, Ngai, 2005). Implicit in the approach Dell uses for defining supply chain partnerships and sourcing components is consideration of Design for Environment (DfE) and continually lowering carbon levels of the production process and products in use (Dell Investor Relations, 2011). All of these considerations need to be orchestrated for product development to succeed and contribute to the impressive 50+ inventory turns a year that fuels Dell's productivity (Dell Investor Relations, 2011)......

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