Product Differentiation: Personal Computer Makers Research Paper

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They have been able to gain a sizable consumer base of customers in China partially due to the nationalism PC buyers have in that country for high tech manufacturers based there. For Lenovo to gain greater market share in the U.S., they will need to continue purusing an aggressive strategy of uniqueness and allowing customers greater flexibility in how they customize systems to their own needs.

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"Product Differentiation Personal Computer Makers", 05 April 2013, Accessed.19 May. 2024,
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