Product and Distribution Strategies From Term Paper

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The points are used to shop in third party organizations such as Woolworths, car hire and banks (Worthington, 2013). Qantas allows customers get seats with incentive to rebook their flight. This with aim too maintains points balance, access lounges, and high treatment. On the other hand, Omni hotels and Resorts have an Omni reward program where members get Wi-Fi shoeshine, beverage delivery as complementary services. Global privileges to over 300 luxurious hotels (Omni, 2013).

Both organizations enjoy a massive customer base 8.6 million for airline and 1 Million for Omni hotels. Both loyalty programs encourage customers to spend more on their services in order to get rewards. In this case, staying twenty night guarantees one a free night. In the airline frequent flyers, points are credited to them and can be redeemed in Woolworths or used for booking seats (Worthington, 2013).

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The two organizations get to partner with other companies to offer their loyalty programs to their clients like the airline has collaborated with Woolworths while the hotel has partners with more than 300 hotels to offer you their guest loyalty program (Omni, 2013).

However, while the airline provides redeemable points to customers the hotel's reward are fixed to what they provide. The airline's program is quite comprehensive, and many options are available; the hotels program is sketchy and limited rewards are given.

Choose one of the following products: Select a distribution strategy for the product you chose.

The promotional jewelry will be given to customers who reach the $350 mark shopping from the mall. The subsequent jewelry will be sold in the range of $20 to $100. Customers who have not reached the $350.....

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