Product Marketing and Brand Analysis: Core, Actual, Term Paper

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Product Marketing and Brand Analysis: Core, Actual, And Augmented Product Levels

Product and Brand: SONY Vaio PCG-R505GL

Core Product

The core benefit of the Sony Vaio R505GL laptop is that it offers consumers a personal computer that is portable, stylish, and user-friendly. The R505GL model is termed as an "ultra-portable" Vaio notebook because it only weighs approximately 4 lbs. Furthermore, with its lavender-colored magnesium finish, the product is stylish, deviating from the usual color of black or gray laptops/notebooks available from other popular computer brands. It is also user-friendly because it contains numerous features that maximize the product's capability as a portable computer to make use of its software and hardware features optimally.

Actual Product

Sony Vaio's core product indeed establishes the actual product. The R505GL model contains numerous features that illustrate the high quality level, new features, stylish packaging and the Sony tradition of providing consumers with quality electronic equipments, gadgets, and devices.

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High quality level of the product is shown in the line-up of the model's special features. Sony Vaio R505GL contains software programs that are suitable for consumers interested in multi-media functioning computers -- i.e., video editing and playing, music player, music and video copying programs. Apart from these entertainment programs, the product also contains pre-installed anti-virus, Windows Office, and Special Vaio Support (for online customer service) programs.

The product's packaging is stylish, convenient, and user-friendly. The product's cover is a magnesium finish colored with a shade of lavender, clearly a deviation from the….....

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