Product: Nike (Chinese Kungfu Cloth Shoes). The Essay

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Product: Nike (Chinese KungFu cloth shoes). The product a consumer product (B2C) existing sports market Australia ( confirm proper research, sport fact a viable Australian market). The product " Australia market.

Nike Kung Fu Shoes in the Australian Marketplace

The Kung Fu techniques represent one of the most valuable components of the Chinese culture and heritage. Throughout the entire world, Kung Fu has helped increase the awareness and popularity of the Asian country, and within the state, it has helped the passing on of traditions from one generation to the next.

Throughout the years, Kung Fu has become increasingly popular within the Western Hemisphere and this also includes Australia. Here, there are numerous trainers willing to provide their services to people and even competitions are organized and hosted.

A challenge remains the completion of Kung Fu operations in safe conditions, which remains a top priority for the trainers, trainees and the Martial Arts Industry Association of Australia (Website of the Martial Arts Industry Association, 2012).

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While the safety issue is wide and cannot be addressed through a single effort, it is, at this stage, proposed for the specialized Kung Fu shoes to be better promoted and used within the industry in order to better ensure the safety of the participants. The expected outcome of this effort is that of a decrease in the number of injuries sustained in Kung Fu endeavours.

Table of contents

31. Introduction

42. Environmental scan

42.1. The organisation

52.2. Competitors / Industry

52.3. PESTLE

72.4. Primary research

83. New product concept

84. Target marketing

84.1. Segmentation

94.2. Targeting

94.3. Positioning

105. Marketing goal

106. The marketing mix

106.1. Product

106.2. Place

116.3. Promotion

116.4. Price

126.5. People

126.6. Physical evidence

126.7 The internet

127. Recommendations.....

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"Product Nike Chinese Kungfu Cloth Shoes The", 09 May 2012, Accessed.2 May. 2024,
https://www.aceyourpaper.com/essays/product-nike-chinese-kungfu-cloth-shoes-79962
   

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