Product Placement the Last Couple Case Study

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Product placement not only in American television programs but any television shows anywhere in the world has become a vital means of advertising. It has emerged as one of the most powerful ways for a marketer to connect in a meaningful way with their consumer (Wong 2006) and will continually be a vital part in television programming in the United States and the world over. There may be cultural debates and controversies especially when American shows are shown abroad but these can be mitigated with better understanding on what is being presented and the consumers being responsible enough to make the right choices.

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