Product Writing on the Movie Term Paper

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Unlike most television series which wait until the entire series is filmed and aired before they release it on DVD, Glee has already released its first season on DVD, despite the fact that they have not yet completed filming the second season. This strategy supports increased sales volumes due to the following reasons:

It allows the Glee fans to immediately purchase the DVD and view any episode they missed or simply review the series or the episodes they liked

It allows the Glee fans to begin collecting the series on DVD, which also supports the popularity of the show.

Another reason as to why it is estimated that the sales of the Glee DVDs would register high volumes is pegged to the soundtracks used in the filming of the series, namely the songs the students in the glee club sing. These are popular songs, listened and appreciated all over the world. They are undying songs which add to the desirability for the show as well as for the DVD.

In terms of the product life cycle, this is difficult to estimate.

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It would be based on the popularity of the show which could increase, decrease or stagnate throughout the following seasons. Based on the personal understanding of the show, the following are foreseen regarding the product life cycle:

The Glee DVDs would be sold throughout the entire duration of the filming and a couple of years after filming is completed. After this period, they would become less popular.

The popularity of the Glee DVDs would decrease in time and it would come to a situation in which the DVDs with the final series are only bought by the most devoted fans. Sales would be stimulated by new teens which discover the series, but the trend would remain a downward one.

Reference:

Longam Dictionary of Contemporary English, Online Version, http://www.ldoceonline.com / last accessed on May 13,….....

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