Professional Design Practice in the Thesis

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In order to achieve a connection with his or her audience, the designer cannot afford the relative luxury of work in isolation. While the creative process is important, it is also vital to embark upon this process based upon the results of audience-based research. The reason for this is that the audience for which specific design processes are provided will indicate the requirements regarding the design that is desired and expected.

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Specifically, the case of a cookbook for developmentally challenged individuals demonstrated this point particularly well for me. Focused research provided the designer with the information needed to create an effective product. Graphic design is not only about self-expression; it is also focused on the partnership between the artist and the audience. The artist needs to modify his or her vision to most effectively communicate….....

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