Proposal for a Marketing Plan for a New English Language School in China Marketing Plan

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Marketing Plan Proposal

English as a Second Language (ESL) School in China

Mission Statement -- Striving to provide accessible, high-quality, and affordable ESL education to individuals in China, with an aim to prepare students for education and work opportunities both within China and abroad.

Team Members -- The school will be staffed by a principal, a vice-principal, a public relations consultant, as well as several teachers. Al staff will be recruited from within China and abroad, providing individuals from all over the world the opportunity to take on one to two-year work terms in China.

Market Summary -- The ESL school market has been growing steadily in the past couple of decades. It is expected that due to globalization and China's increasing presence on the international business scene, ESL schools in China will demonstrate high levels of success.

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These present market conditions along with the high-quality education at affordable prices offered by this school suggest that this ESL should show initial success and great potential for growth.

Business concept -- The concept underlying this ESL school is that education will be provided with flexibility, promoting accessibility by diverse individuals. This will be achieved through most of the curriculum being offered online, with a certain number of required classroom-time which will be for developing conversational knowledge and experience. However, students can take the entire curriculum in-class if they prefer. The curriculum will be flexible, adapting to the diverse learning needs of students.

Goals and objectives -- It is expected that in five-years this will be the premier choice for ESL schools in the area. Furthermore, it is hoped….....

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