Prospero Winery There Are Several Different Factors Essay

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Prospero Winery

There are several different factors that need to be taken into consideration when building a management team able to handle expanding into Chile and China. The two countries are very far apart and have vastly different cultures, so it will be necessary to have people on the ground in both countries. What the company wants to achieve in these countries is something that will dictate what its needs are going to be with respect to a management team. For example, does setting up an operation in China mean exporting to China, or is the company going to seek out a vineyard in the country (there aren't that many). The company will need to have a CEO, CFO, Chief Technology Officer and there are going to be new marketing demands, and new production demands (CMO and COO respectively) as well. These people will all need to be in place. Any who are going to be located internationally will need to be subject to controls to ensure that they are making a strong contribution to the company's objectives in their roles (Entrepreneur, 2012).

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If these businesses are to incorporate all aspects of the company (operations and marketing, for example), then there should be a plan in place to split off some tasks from corporate head office. For example, the leadership team in each country will need to have its own human resources and marketing functions in particular. Head office will also need to have somebody whose role it is to oversee everything in all of the different countries. This could be the CEO or the COO, but there needs to be a form of centralized control if the company wishes to have operations that work together towards a common goal (No author, 2010). Lastly, it is worth

Capital needs are one of the most important issues facing a business undertaking international expansion. For example, in China a new corporation -- usually set up with the help of….....

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