Ps of Marketing Global Implications Term Paper

Open, View, and/or
Download this Document

Total Length: 660 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

Proctor & Gamble, Unilever and other companies have Research & Development (R&D) labs in the nations where the market size and potential for sales can substantiate an investment (Shahhosseini, Ardahaey, 2011). This gives these companies insights and market intelligence they can use in designing next-generation products that closely align with their target customers' unique needs. This strategy of also allowing the product, promotion and place or distribution aspects of the marketing mix to be controlled locally has shown significant value over time in generating brand loyalty (Rosenbloom, Dimitrova, 2011). This can be attributed to how effectively these R&D centers get at matching the unmet needs of prospects with the products being developed by companies known for their marketing expertise, for example Proctor & Gamble.

The globalization drivers that would most affect which aspects of the marketing mix are centralized vs. distributed across regional and country offices are first the economics of the industry itself and its relative level of price elasticity.

Stuck Writing Your "Ps of Marketing Global Implications" Term Paper?

View All Our Example Ps of Marketing Global Implications Term Paper

Have A Custom Example Essay Written

The second aspect would be how commoditized the industry was and how many substitute products were there, and how efficient competitors were in taking advantage of price and availability as the only differentiators. A third factor would be supply chain and sourcing strategies of competitors in the industry. Sourcing, the location of suppliers, and the costs associated with managing a supply chain have a direct effect on pricing and the composition of products as well. As a result, supply chain management (SCM, sourcing and procurement all have a very significant effect on the marketing mix of products as well......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Ps Of Marketing Global Implications" (2011, September 06) Retrieved May 22, 2025, from
https://www.aceyourpaper.com/essays/ps-marketing-global-implications-45283

Latest MLA Format (8th edition)

Copy Reference
"Ps Of Marketing Global Implications" 06 September 2011. Web.22 May. 2025. <
https://www.aceyourpaper.com/essays/ps-marketing-global-implications-45283>

Latest Chicago Format (16th edition)

Copy Reference
"Ps Of Marketing Global Implications", 06 September 2011, Accessed.22 May. 2025,
https://www.aceyourpaper.com/essays/ps-marketing-global-implications-45283
   

Open, View, and/or
Download this Document
order custom essay example