Public Education and Money Essay

Open, View, and/or
Download this Document

Total Length: 663 words ( 2 double-spaced pages)

Total Sources: 1+

Page 1 of 2

Tide PODS, a P&G product, marketed internationally. The product was introduced in 2012, February, and were availed countrywide on shelves the next month (Hostetler 1). Tide Pods have many benefits and a few weaknesses, which are discussed in this article.

One of the merits of the product is convenience. The product comes in three-chamber packets of liquid that offer the usual amazing cleaning, but with twice as much compression as that of liquid detergent. Tide liquid packets are concentrated and pre-measured; thus, making it convenient and efficient to use. The packaging for Tide PODS includes medium and small bags, and XXL and XL tubes. Tide PODS have three types of fragrance; Ocean Mist, Mystic Forest and Spring Meadow, offering choice through variety to consumers (Hostetler 2).

The product has acquired a large market share among single use packet for laundry users. It currently commands more than 66% of the market. Tide PODS' projected sales in 2013 added up to $300 million. The gelatin capsule in Tide PODS dissolves completely in water, at any temperature. This factor makes it superior and more convenient to competing products, since the products of previous entrants into the market are not completely soluble (Hostetler 2). All one needs to do is pour the pod into their washing machine.

Stuck Writing Your "Public Education and Money" Essay?

View All Our Example Public Education and Money Essay

Have A Custom Example Essay Written

One does not even need a measuring cap when using the pods (Aguirre).

Tide PODS are more effective for consumers as the detergent comes with an agent for stain removal and one for whitening. The product's competitors lack this aspect. Furthermore, the separate Tide PODS chambers (stain remover, whitener, and detergent) give Tide PODS a chance to come up with a highly noticeable logo on each of the sub-units. The product is indeed innovative. It is the only completely soluble product in its category. In addition, its 3-chamber form makes it more convenient as it does not require measuring or adding other products during washing (Hostetler 2-3).

However, there are a number of weaknesses that affect the product's performance. The PODS cannot be sub-divided, since they are pre-measured. Many consumers choose other products since Tide PODS cannot be divided into the recommended fractions for "light" washing, or for saving money (Hostetler 3).

The pricing strategy is also a weakness for Tide PODS since P&G sells them at around a 10% to 25% premium above the ordinary Tide detergents. The gap isolates a huge market segment….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Public Education And Money" (2016, October 25) Retrieved May 22, 2025, from
https://www.aceyourpaper.com/essays/public-education-money-2162531

Latest MLA Format (8th edition)

Copy Reference
"Public Education And Money" 25 October 2016. Web.22 May. 2025. <
https://www.aceyourpaper.com/essays/public-education-money-2162531>

Latest Chicago Format (16th edition)

Copy Reference
"Public Education And Money", 25 October 2016, Accessed.22 May. 2025,
https://www.aceyourpaper.com/essays/public-education-money-2162531
   

Open, View, and/or
Download this Document
order custom essay example