Public Relations Strategy on the Fairfield Cycle Network Term Paper

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Cycle Network

Many small and medium sized town are experiencing problems that were typically focused on larger urban areas. An issue that has a broad range of effects; from environmental to fiscal, from social population dynamics to the cultural environment of the city, transportation is one of the key factors that makes the modern urban area function.

Fairfield City is located SW of Sydney and has an approximate population of 181,000. Demographically, more than 50 per cent of the population is foreign born, speaks little or no English, and is at medical risk from lifestyle behaviors that contribute to potentially serious health problems.

Fairfield City also lacks adequate public transport, and most of its residents remain tied to their cars for work, school, and recreation. This creates a serious environmental problem, parking issues, crowding issues and perpetuates the separate nature of the community.

To mitigate this issue, the Fairfield City Council developed an extensive, 120 km, cycle-way network that links to the major employment areas, as well as nearby cities. To encourage the use of the cycle-way, the Council invested in free loaner bicycles, ornamental art, and informative signs that encourage use of the cycle-way.

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To encourage adequate usage, we suggest a tiered approach:

Develop a multicultural message that encourages disenfranchised populations to use the cycle-way.

Partner with other community organizations, social services, schools and businesses to increase the area served by the program, as well as additional bicycles.

Focus on community wide events that bring residents into area as a community for social, as well as recreational, activities.

Partner with other cities and towns to improve service and expand the project.

Situation Analysis

Strengths

Weaknesses

Opportunities

Threats

Program in place to address poor health of Fairfield

May lack translators or specific cultural modifiers

Multicultural engagement and increased socio-cultural development

Lack of public support may tend to diminish program's effectiveness

120 km Cycle-Way Network

Funding for continued construction

Continue to build infrastructure

Building and/or construction constraints

Free Bicycle lending

Additional Funding Unclear

Seek out business and other sponsorships

Inability to fund more

Work for Dole and other cooperative Programs

Potential of unrealiable workforce

See above

Lack of interest from participants and other social service organizations….....

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Latest APA Format (6th edition)

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"Public Relations Strategy On The Fairfield Cycle Network" (2011, November 08) Retrieved May 22, 2025, from
https://www.aceyourpaper.com/essays/public-relations-strategy-fairfield-cycle-47233

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"Public Relations Strategy On The Fairfield Cycle Network" 08 November 2011. Web.22 May. 2025. <
https://www.aceyourpaper.com/essays/public-relations-strategy-fairfield-cycle-47233>

Latest Chicago Format (16th edition)

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"Public Relations Strategy On The Fairfield Cycle Network", 08 November 2011, Accessed.22 May. 2025,
https://www.aceyourpaper.com/essays/public-relations-strategy-fairfield-cycle-47233
   

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