Purchase Advertising Typically, a Point-Of-Purchase Essay

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Even after I had said no to the insurance offer, the agent continued to trying to convince me to do so because I would avoid paying my own insurance company's deductible if I was in an accident and I would have this benefit for only nine dollars a day. This was very annoying because I was in a rush and had already waited in line for a long time. Plus, I felt like the agent was trying to convince me to buy something that I just didn't need. And, the agent kept saying that nine dollars was cheap, but it was more than 25% of my daily car rental fee of 35 dollars. So, I really didn't view this as such a great deal. The prepaid gas option was also annoying because I had told the agent that I would only need the car for one day. Once again, I felt pressured to buy something I didn't need. After doing some research, I have discovered that rental car agents use aggressive selling because they make commission on expensive rental car add-ons (Travelers feel pressure at car rental counters, 2004).

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I would advise any marketing executive to tamper the level of aggressive sales pitches by rental car agents. Obviously, the add-ons are high profit items, but customer satisfaction should come first and future rental car agent training should teach agents when they are going too far. Agents should be rewarded on sales and customer satisfaction scores.

In summary, point-of-purchase advertising can help improve sales and customer satisfaction, but when poorly implemented it can easily end up detracting from the overall customer experience. Just like any advertising, point-of-purchase techniques should focus on meeting customer needs......

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Latest APA Format (6th edition)

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"Purchase Advertising Typically A Point-Of-Purchase" (2009, July 16) Retrieved May 14, 2024, from
https://www.aceyourpaper.com/essays/purchase-advertising-typically-point-purchase-20544

Latest MLA Format (8th edition)

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"Purchase Advertising Typically A Point-Of-Purchase" 16 July 2009. Web.14 May. 2024. <
https://www.aceyourpaper.com/essays/purchase-advertising-typically-point-purchase-20544>

Latest Chicago Format (16th edition)

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"Purchase Advertising Typically A Point-Of-Purchase", 16 July 2009, Accessed.14 May. 2024,
https://www.aceyourpaper.com/essays/purchase-advertising-typically-point-purchase-20544
   

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