Push System Vs. Pull System Essay

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Perhaps one of the best examples of the difference between the push and pull production models and the advantages of the former is the recent change in the book publishing industry. Specifically, advances in computer equipment and processes in the last decade have made print-on-demand (POD) book publishing a viable (push) alternative to the traditional book publishing (pull) model, especially for unrepresented, unsigned, and first-time authors. The traditional publishing model required minimum production runs in the thousands of units, meaning that every new prospective book would have to be determined to be likely to turn a profit to justify the cost of financing thousands of copies up front.

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The POD format obviates the need to print any copies in advance. The author simply finances the nominal cost of setting up the final draft and no books are actually printed unless or until customers actually order them. Unlike the traditional model in that industry, POD publishing means that no book needs to be pre-sold to bookstores and no publisher or distributor ever needs to incur the costs associated with maintaining any inventory of printed books......

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