Putting Tourism Markerting to Good Term Paper

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The services will take the form of "recreational experiences and hospitality." They will be generally focused on providing customers with the highest standards of accommodation and meal preparation and serving, but will also include other additional services. The services will be structured onto two categories: activities within the hotel and activities outside the hotel. The first category will include dinner parties and movie projections.

The second category of additional services will be structured based on customer needs and preferences. For instance, for those consumers who prefer to relax in the sun, the hotel will prepare beach activities. On the other hand, for the quests who prefer an active vacation, the hotels will prepare trips to natural reservations, parks and hiking in the mountains, accompanied by a local guide. And for the customers who prefer the cultural side of Nigeria, the hotels will organize excursions to cultural destinations.

Place

The location of the three hotels has to be accessible by all transportation means and it should also be connected to touristy destinations. As such, the first hotel will be located on the Ibeno Beach, in the Akwa Ibom State. The beach placement of the first hotel will attract water sports lovers from all around the world.

The second hotel will be built in the vicinity of the Mbari Cultural Centers, a location most representative of the Nigerian culture. The third hotel will be located near the Hills of Benue, in the belt region of Nigeria.

All three hotels will have quick access to touristy locations, but each one will be placed in a manner that reveals their main services provided: beach activities for the first hotel; cultural activities for the second, and hiking trips within the third hotel.

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Price

The prices charged for the services have to be large enough as to cover all the registered expenses and also to ensure profits. On the other hand, the prices have to be low enough as to attract customers and compensate for the underdevelopment in the region.

As such, the medium price for renting a room should revolve around the sum of $300 per night. Some of the additional services will be included in this price, whereas other will not. The fees for the additional services start from a minimum of $20 per hour and come to a maximum of $250 per hour.

Promotion

The advertising and promotion campaign for the three new hotels in Nigeria will be internationally implemented throughout several communication channels. First of all, the investor will promote the new hotels among his existent customers. This strategy is prone to be successful moreover when the audience is formed of sufficiently wealthy persons who like to travel and are eager to visit new locations.

Then, the owner of the hotels will hire a team of developers to conceive three modern and complete websites. The webpages would offer potential customers around the world the possibility to virtually visit the touristy locations in Nigeria and to observe the high standards presented by the hotels. This strategy is likely to be a successful one since it will reveal the beauties of the African country to the entire world, in a means that makes them accessible......

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"Putting Tourism Markerting To Good" (2007, October 17) Retrieved May 18, 2024, from
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